Letarte Swimwear

Maui, Hawaii, September 21, 2010 - Letarte's elite collection of swimwear, cover-ups and sportswear is infusing the sweet scents of vanilla, almond and orange blossom into their latest collection.  With a spritz of avocado oil and a dab of grape seed essence, Letarte's handmade blends of super-hydrating oils and lotions - created with 98% natural ingredients - are essential for sun kissed skin. "Soothing, tropical scents help me unwind after a great day on the beach and remind me of my island home of Maui," explains designer Lisa Letarte Cabrinha.  "Our new lotions and oils bring a bit of the islands to all of our customers.  Plus, they promise to keep skin supple and healthy."   Letarte's Vanille Polynesia lotion combines aloe vera and shea butter in a medley of patchouli oil, vanilla, orange, sugar and almond fragrances to heal weather worn skin.  The 'Alia Hinu oil combines argon oil for skin hydration, coconut oil to preserve skin's integrity and rich amounts of essential and carrier oils that help resurface the skin.   Available in eight-ounce bottles and petite two-ounce travel sizes, Letarte's skin care products can be found at select resort locations, signature Letarte stores and online at www.letarteswimwear.com.  Can't get enough?  Look out for new scents next season.   Retail pricing: 8oz spray bottle of 'Alia Hinu oil retails $54, 8oz pump bottle of Vanille Polynesia lotion retails $54, travel pack that includes 2 2oz. bottles of lotion and oil retails $28. Lisa Letarte Cabrinha and Michele Letarte Ross are the sisters behind the Letarte label and lead the company from opposite coasts.  Celebrating their 10 year anniversary this year, the company started off in a handful of select resorts and high-end boutiques.  Now it is a multi-million dollar brand sold in 400+ retail outlets worldwide.   For more information visit www.letarteswimwear.com Press contact:  Ana Rombilus E:   P:  203.372.8301, x2603

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